Tare da ƙarancin ƙaddamar da kanun labarai da ƙarancin hayaniyar talla, Veganuary 2026 ya ji kamar ya fi shiru ga wasu. Yayin da sha'awar masu amfani ke canzawa kuma yanayin abinci ke canzawa, ta yaya samfuran za su iya ƙirƙirar samfuran tsire-tsire masu ban sha'awa waɗanda ke da tsawon rai - a lokacin Veganuary da kuma bayan haka? Melissa Bradshaw ta The Plant Base ta ba da rahoto.
A lokacin da abinci da abin sha na shuka suka yi tashin gwauron zabi a farkon shekarar 2020, Veganuary - kamfen na shekara-shekara da ke ƙarfafa masu sayayya su daina amfani da kayan dabbobi a watan Janairu da kuma bayan haka - ya haifar da sabbin abubuwa masu ban mamaki. Sabbin kayayyaki sun cika shaguna, kalmar 'vegan' ta yaɗu ko'ina kuma dillalan kayayyaki sun yi fafutukar fadada kayayyakin da aka yi da babbar murya da kwarin gwiwa.
Kasuwar abinci mai sauri ta Burtaniya ce ke kan gaba wajen gabatar da manyan kayayyaki kamar su Greggs' Vegan Steak Bake (bayan fara amfani da Vegan Sausage Roll na Veganuary 2019), Meatless Meatball Marinara na Subway da kuma Jackfruit Pepperoni pizza na Papa Johns.
Wannan ya tayar da sha'awa ga masu cin ganyayyaki da kuma waɗanda suka fara gwada Veganuary, waɗannan shirye-shiryen sun ba da sabbin abubuwan ciye-ciye masu daɗi ga waɗanda ke guje wa nama da kiwo - zaɓuɓɓukan da suka yi daidai da takwarorinsu waɗanda ba masu cin ganyayyaki ba kuma ba su sake jin kamar sulhu a fannin da aka saba da shi na nama ba.
Shekaru shida bayan haka, hayaniyar da ake yi game da sabbin kayan tallatawa ta yi kama da ta ɗan yi shiru - kuma masu sayayya suna lura. Duk da cewa shigar Veganuary tana ƙaruwa akai-akai tun lokacin da aka ƙaddamar da ita a shekarar 2014, inda aka kiyasta mutane miliyan 25.8 suka shiga a duk duniya a bara, mutane da yawa suna ganin cewa hayaniyar ta fara ɓacewa.
Millie Wallage, jami'ar ci gaban kasuwanci a ƙungiyar 'yan kasuwa kuma mai samar da alamun kasuwanci a masana'antar kayan lambu, ta shaida wa ƙungiyar masu cin ganyayyaki.Tushen Shuke-shuke"A shekarun baya, Veganuary yana nufin manyan lokutan manyan kantuna, sabbin abubuwan da aka ƙaddamar, sayayya ta musamman da kuma farin ciki na gaske. A wannan shekarar, ana jin an fi samun ci gaba ta hanyar tallatawa, tare da ƙarancin sabbin kayayyaki da kuma ƙarancin hayaniya."
Hakika, wannan rashin hayaniya ba yana nufin babu abin da ke faruwa a wannan fanni ba. Wallage ya yarda cewa canza kalmomi na iya taka rawa, yana mai nuna cewa kusan kashi 55% na samfuran yanzu suna zaɓar alamun kasuwanci na 'tushen shuke-shuke' maimakon 'vegan' don ƙoƙarin jawo hankalin masu sauraro da yawa kuma suna kama da ba su da takurawa.
"Wannan sauyi, tare da ƙarin mutane suna cin abincin tsirrai akai-akai, na iya nufin cewa Veganuary ba ta jin kamar wani lokaci mai ban mamaki kamar yadda take yi a da," in ji ta.
Dawowar falafel
Wani suka da aka saba yi a wannan shekarar, musamman a fannin samar da abinci, shine rashin kirkire-kirkire a sabbin kayan cin ganyayyaki - wanda ke maimaita zamanin da falafel da hummus suka mamaye jerin abincin da aka yi da shuke-shuke. Iyakantaccen nau'in ya bambanta da shekarun baya, lokacin da madadin nama ya kai kololuwar sa kuma kayan cin ganyayyaki na musamman suka kawo sabon abu ga rukunin.
"Kamfanonin kasuwanci suna buƙatar sauraron abin da masu sayayya ke nema a zahiri," in ji Wallage na Ƙungiyar Masu Cin Ganyayyaki. "Akwai wani dogon barkwanci da ake yi cewa babu wanda yake son wani ya sake shafa falafel, ba wai don falafel ba shi da kyau ba, amma saboda ana ci gaba da maimaita irin waɗannan ra'ayoyin."
Zaɓin abincin Veganuary na Subway na 2026 a wannan shekarar ya ƙunshi wani nau'in patty na falafel da aka yayyanka, wanda aka yi da wake, ganye da kayan ƙanshi, yayin da a baya aka yi amfani da ƙananan bugu daga sarkar sandwich ɗin da aka yi amfani da su wajen yin nama, kaza da nama. A halin yanzu, Starbucks UK kwanan nan ta fuskanci suka daga masu cin ganyayyaki marasa gamsuwa saboda cire Sandwich ɗin Beyond Meat Breakfast da kuma gabatar da shi, maimakon haka, a matsayin nama na alayyafo da wake.
Nicole Whittle, wata mai ƙirƙirar abubuwan cin ganyayyaki da aka fi sani da 'Vegan Beauty Girl,' ta rubuta a shafinta na Instagram cewa: "Kada ku fahimce ni ba daidai ba, ina son falafel amma idan kuna tunanin za ku same ni a Subway ko Starbucks don cin abincin vegan na gargajiya, kun yi kuskure sosai. Zan je shagon abinci na Gabas ta Tsakiya inda koyaushe ake yin sa mafi kyau."
A halin yanzu, sabbin zaɓin abincin rana na Costa Coffee don Veganuary 2026 - naɗaɗɗen albasa bhaji da miyar tumatir - sun gamu da ƙarin ƙalubale daga masu amfani da shafukan sada zumunta.
Waɗannan shirye-shiryen da suka fi sauƙi, waɗanda suka mayar da hankali kan kayan lambu suna nuna sauyin da aka samu zuwa ga kayayyakin abinci gaba ɗaya a masana'antar abinci da abin sha ta shuke-shuke. A cikin 'yan shekarun nan, karuwar damuwa game da abinci mai yawan sarrafawa - kayayyakin abinci da aka samar da su da yawa waɗanda aka yi musu aikin sarrafa su sosai a masana'antu kuma an yi su da jerin sinadarai masu yawa ciki har da ƙarin sinadarai na roba, galibi da nufin rage farashi - ya haifar da babban suna ga madadin nama na shuke-shuke, waɗanda da yawa daga cikinsu suna ɗauke da sinadarai kamar abubuwan kiyayewa da masu kauri don cimma ingantaccen yanayin nama.
Wannan sauyi zai iya bayyana dalilin da ya sa kamfanonin samar da abinci ke amfani da zaɓuɓɓukan da aka saba da su (ko kuma a idanun mutane da yawa, waɗanda aka yi fiye da kima) kamar falafel mai tawali'u. Duk da haka, samfuran madadin nama kamar Planted sun ƙirƙiro zaɓuɓɓukan 'lakabi mai tsabta' a cikin 'yan shekarun nan, waɗanda aka yi da jerin kayan abinci masu sauƙi, gajeru kuma masu sauƙin amfani.
Bugu da ƙari, zaɓuɓɓukan da ba a sarrafa su sosai ba kuma waɗanda suka dace da abinci kamar tofu, tempeh da legumes sun ga karuwar tallace-tallace a cikin shagunan sayar da kayayyaki, tare da waɗannan zaɓuɓɓukan suna iya samar da kyawawan zane-zane marasa komai don haɓaka girke-girke masu yawa, ta hanyar amfani da kayan ƙanshi da damammaki na bayarwa (ku yi tunani: tofu da aka gasa a cikin quesadilla na karin kumallo, tempeh mai ɗanɗanon naman alade da hayaki a cikin sub mai wahayi zuwa ga 'BLT', ko kuma naɗaɗɗen 'tuna mayo' na chickpea).
Haɓaka samfuran da suka yi nasara
Domin ƙirƙirar samfuran da suka bambanta waɗanda ke jan hankalin masu amfani duk shekara, ba wai kawai ga masu cin ganyayyaki ba, dole ne samfuran su jawo hankalin manyan mutane - ba kawai ga waɗanda ke ƙoƙarin yin amfani da tsire-tsire a matsayin wani ɓangare na watan Janairu ba.
Wannan yana nufin sanya "masu sassaucin ra'ayi" a gaba, wanda yanzu ke ba da babbar dama ga ci gaban wannan nau'in yayin da wannan hanyar cin abinci (rage kayayyakin da ake ci da gangan, ba tare da kawar da su gaba ɗaya ba) ke ci gaba da ƙaruwa.
Baya ga mai da hankali kan sanya lakabi mara ƙuntatawa wanda ke jan hankalin kowa, da kuma tabbatar da cewa samfuran suna da farashi mai kyau, haɓaka sabbin dabarun da suka dace da gaske ya kamata ya zama babban fifiko.
Akwai wata mummunar fahimta tsakanin masu sayayya (musamman waɗanda ke jin daɗin abinci mai yawan nama kuma ba sa yawan komawa ga zaɓin kayan lambu) cewa masu cin ganyayyaki ko masu cin ganyayyaki suna daidaita daidaiton dandano kai tsaye. Yana da mahimmanci a magance wannan ra'ayi ta hanyar gabatar da zaɓuɓɓukan da aka yi la'akari da ɗanɗano da gamsuwa a hankali - ƙaddamar da samfur mara kyau wanda bai yi daidai da ɗanɗano ko yanayin ba zai haifar da takaici ga masu sayayya, yana hana sake siyan samfurin wannan alamar ba kawai ba, har ma da sauran samfuran makamantan su a cikin rukunin.
Daria Pashkova, manajan tallace-tallace a kamfanin sinadaran yisti na Ohly, ta jaddada yadda fifita dandanon umami zai iya zama mabuɗin samun nasara a watan Janairu da kuma bayan haka.
"Zaɓuɓɓukan da aka yi da tsire-tsire su ne babban abin da ke haifar da yanayin cin abinci mai kyau a watan Janairu; duk da haka, yawancin kayayyaki ba su da zurfin dandano ko sarkakiyar dandano," in ji ta. "Sinadarorin da ke ɗauke da Umami na iya taimakawa wajen samar da dandano mai daɗi da ake buƙata don ƙirƙirar abinci mai gamsarwa na tsire-tsire."
Kirkirar dandano mai wadata ta Umami kuma za ta iya kawo karɓuwa ga samfuran da aka ƙera tare da takaddun shaida na 'mafi kyau ga ku' a gaba - yayin da yawancin ƙaddamar da Veganuary za su yi nufin daidaita waɗannan yanayin da kuma biyan buƙatun ƙarin zaɓuɓɓukan lakabi masu tsabta waɗanda kayan lambu ke jagoranta, dole ne su yi aiki tuƙuru don tabbatar da cewa rage sodium, kitse mai cike da kitse, sukari ko ƙari na wucin gadi ba zai haifar da matsala ga jin daɗin rayuwa ba. Masu amfani da yau ba sa son yin sulhu.
Helen Zhang, ƙwararriyar talla a kamfanin samar da sinadarai na Green Spring Technology, ta shaida wa jaridar The Plant Base cewa: "Sayi na farko na iya zama na ɗabi'a, amma sake siyan abu ne kawai mai ma'ana. Tsarin dole ne ya magance ƙalubalen da ba a saba gani ba da kuma jin daɗin baki da farko. Sannan, ya kamata ya ƙara 'ƙari' - ko dai dandano na musamman ne, launin halitta mai haske ko kuma fa'idar amfani daga tsirrai."
Ta ƙara da cewa gina babban fayil yana buƙatar sinadaran da za a iya ƙara girma, masu inganci akai-akai kuma waɗanda ke samun goyon bayan fasaha mai inganci.
Zhang ya kammala da cewa, "Wannan yana tabbatar da cewa samfurin da ke kan shiryayye a watan Janairu yayi kama da wanda aka yi a watan Yuli, wanda hakan ke gina aminci ga mabukaci."
Lokacin Saƙo: Mayu-06-2026
